Marshall McLuhan Predicts That Electronic Media Will Displace the Book & Create Sweeping Changes in Our Everyday Lives (1960)



“McLuhan, one of the most idiosyncratic and wide-ranging thinkers of the twentieth century, would go on to become world famous (to the point of making a cameo in Woody Allen’s Annie Hall) as a prophetic media theorist. He saw clearer than many how the introduction of mass media like radio and television had changed us, and spoke with more confidence than most about how the media to come would change us. He understood what he understood about these processes in no small part because he’d learned their history, going all the way back to the development of writing itself.


Though McLuhan died in 1980, long before the appearance of the modern internet, many of his readers have seen recent technological developments validate his notion of the global village — and his view of its perils as well as its benefits — more and more with time. At this point in history, mankind can seem less united than ever than ever, possibly because technology now allows us to join any number of global “tribes.” But don’t we feel more pressure than ever to know just what those tribes know and feel just what they feel?”

– excerpts from ‘Marshall McLuhan Predicts That Electronic Media Will Displace the Book & Create Sweeping Changes in Our Everyday Lives (1960)’, Colin Marshall, Open Culture 24 July 2017

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