“Let’s say you woke up this morning and after stopping your alarm clock, asked it to play some get-up-and-go music. You go to make breakfast and see that you’re out of butter, but it doesn’t matter, because a delivery is on its way. On your commute, you catch up with friends from back home. You turn to news across the Atlantic, read an interesting article on Trump. You go to a new spot for lunch and pay using your phone – and also for the train, and then for the last stretch, a cab. Once home, dinner is by app, and you settle down to watch the latest TV show, except, it’s not actually shown on a TV.
It’s possible that this entire day is delineated by a handful of technology companies. Google Home wakes you up in the morning and later, Google recommends a lunch spot – it even gives you live information on how busy it is. It is partly responsible for your cab home, as Google is an investor in Uber. You checked in with friends on Facebook on that morning commute (you might have also used the Facebook “check-in” feature at your lunch spot). The Trump piece you read is courtesy of the Washington Post, owned by Jeff Bezos, the man behind Amazon. Amazon is also responsible for recognising that your fridge is out of butter, and the TV show you watch? Even if you are watching Netflix and not Amazon Prime, Netflix would not exist without Amazon, as Amazon owns the web cloud services its rival uses. With an 18% share of the smartphone market, it’s likely the apps you use are running on an iPhone. No? Well, maybe you have an Android device – owned by Google.
Cabal is not too strong a word.”